2024 LULAC National Convention & Exposition

Join us for an engaging session featuring U.S. Census Bureau Director Robert Santos, the first Latino to ever hold this position. As demographic shifts reshape our nation, understanding the complexities of Latino identity and representation is more important than ever. Explore the significance of the recent announcement of OMB Directive 15 and its lasting impact on how Latinos self-report their race and ethnicity. Don't miss this opportunity to hear Director Santos discuss current trends and efforts to enhance census data collection for Latinos.